Designed in 1960s New York, the sexy and provocative Mad Men drama closely follows the competitive lives of the men and women of Madison Avenue, a world of advertising, a selfish world where key players make art out of sales. The series revolves around the life of Don Draper, who is an ace in this profession and also around his colleagues at the Sterling Cooper Advertising Agency. As he plays his game, both in business and in his love life, he has to deal with the changes that keep appearing. The series also points to the role of women and men in this era, while discovering their true human side hidden in the form of true family values.